Known for its traditional and incomparable confectionery products, the roots of Haci Serif dates back to 1938 when founder Mehmet Tevfik Helvaci opened his first atelier in Babadag, a highland town and district of Denizli Province in the Aegean region of Turkey. The litte atelier all started manufacturing samolina halva and candy which were superior to others in taste and consistency. His desserts soon achieved fame for their incomparable, unique taste and exquisite texture while he was working together with his son Serif Helvaci.