Our Values

Passion for Premium Quality & Innovation

We continously strive to develop new exceptional tastes by combining finest ingredients and natural raw materials to create the best confectionary products that delight and surprise our customers.

Loyalty & Integrity

When Mehmet Tevfik Helvaci founded Haci Serif in 1938, he built it on a foundation of honesty & trust. Since the very beginning we deliver high- quality servive to our customers, employees and the community with loyalty & integrity

Create Value & Enthusisasm

From the development of a creative idea through to launch of the product, our production is based on consumer expactations. We show passion, enthusisasm and fun in everything we do. These are the key elements of our high quality products and services as we are in love what we do.